Hi, everyone! I thought this week I’d talk a bit about social media and how people use it to build up their businesses. It seems like social media is key to launching or expanding any sort of business these days. Everything has a social media presence – even things like toothpaste brands have their own pages! It’s crazy to think just how much is on the Internet; you can find practically anything on it!
Before the Internet came round people would have to directly engage with others a lot more to build up their business. They’d have to put themselves out there in the real world. Nowadays, a lot of that can simply be done on the computer. The virtual world is getting bigger and more important by the day. The more time people spend in this virtual world, the more important it is for businesses of all types to have some sort of presence in that world so they can continue attracting customers.
One of the best things about social media is that you can reach people you wouldn’t be able to reach otherwise. As a business owner, it’s important to establish and build relationships with potential customers and social media is a great way of doing that. One of the ways I really like reaching out to people is by writing articles. A great thing about this particular type of social media is that you can get all sorts of statistics and feedback about your work, as well as comments from potential customers. So, for example, you can see how many people have viewed a particular article and you can start a conversation with people who have commented on the article in question. Being on social media really helps you quantify and keep track of how many people you’re reaching and who these people are. So far on WordPress, for example, I can see that I’ve got 22 followers and I’ve got 20 likes across my blog posts. I’ve even got a trophy (not a real one, of course!) for publishing 20 blog posts. It’s great that I can keep track of how many people I’m reaching. If it wasn’t for the Internet and social media, I wouldn’t know how many people are seeing my articles.
It’s really exciting to have the Internet and social media as tools to reach new people and maintain relationships with people. Social media really does have the potential to open a lot of doors. It’s no wonder people spend so much time on it!