If you want to be a professional artist, you’ve got to be able to sell your art. A lot of artists create beautiful paintings but they struggle to gain the sales and recognition they deserve because they’re not salespeople.
These days it’s really easy for something to spread and reach a lot of people very quickly. With the Internet, you can write about something and people all over the world can read what you’ve written as soon as you’ve posted it. It’s crazy to think of how much information you take in on a daily basis that’s originated in places all over the world.
The Internet is a great tool for promotion, but so is the classic word of mouth and the two are very closely linked: a lot of people will use social media platforms to spread the word about something rather than doing it the traditional way of actually speaking to people directly about it. If someone writes about your painting, chances are it’s going to reach more people than if that person had spoken about it. That’s what’s so great about the Internet: it broadens your prospective customer base. You can reach people you might not have been able to reach otherwise.
Word of mouth, in the traditional sense, is still a really great tool, but it’s even greater thanks to the Internet. If you can get people to talk about your paintings, only good can come from it. With traditional word of mouth, you’re probably going to attract more local people, whereas with the Internet, there really is no limit.
For an artist, you really want to be attracting people from everywhere to maximise the number of potential customers you’re reaching. Word of mouth is your secret weapon because it can lead to a lot of exposure.
In next week’s blog I’ll be talking about how you can get word of mouth going to help promote your art, so be sure to come back next week.
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